On December, 28, 2016 National Park Service Director Jonathan Jarvis invited the concrete jungle into our national parks by approving Director’s Order #21. The law drops the intent of our parks - to remain wild and free of commercialism - and now welcomes commercialism and industry into our parks with naming rights. Beer ad on a park bench? A McDonald's Visitor Center?
The majority of public comments said "no" to corporate advertising but apparently corporate money drowned out voices of reason.
And the law.
In 1916, President Woodrow Wilson created the National Park Service. The Organic Act states that "the Service thus established shall promote and regulate the use of the Federal areas known as national parks, monuments and reservations…by such means and measures as conform to the fundamental purpose of the said parks, monuments and reservations, which purpose is to conserve the scenery and the natural and historic objects and the wild life therein and to provide for the enjoyment of the same in such manner and by such means as will leave them unimpaired for the enjoyment of future generations."