If all companies and government agencies went green like Xerox did, our world would be a much better place.
There'd be more old growth trees. More oxygen, too.
Everyone loves big trees, so don't cut them down for phone directories that rarely get opened, or for scripts and books in the making (I used to be guilty!), and the unnecessary corporate memo.
Forget about it!
Use recycled paper, or paper from sustainable forests, and "unprinted" email instead. If you're a memo saturated company, consider setting up a corporate community blog instead.
What has your company done lately to improve its environmental record?
According to the Rainforest Alliance this is what Xerox Corp. did.
Xerox supported sustainable forestry and forest conservation, and got FSC (Forest Stewartship Council) Certification on operations in 17 countries, which means when you buy paper products from Xerox, you didn't hurt the planet. You didn't cut down old growth trees.
Other companies that increased FSC certified paper use include Simon & Schuster, Limited Brands (parent company to Victoria's Secret) Nordstrom, and William-Sonoma.
If your company or government agency needs green ideas, and help communicating your message, consider Go Green! PR. Go Green builds upon The Barnett Company, specializing in media relations. Clients have appeared in Forbes, Fortune, New York Times, ABC, CNN, and more.
Now more than ever we must communicate the positive changes we are doing to reduce natural resource abuse and global warming.
The wider the audience the better. So...
Be cool.
Cool the planet. And tell everyone how cool you are.
Let's learn from one another. Good perpetuates good.
And public companies...
According to a Goldman Sachs July 2007 Report, companies perceived as leaders in social and environmental policies, led in stock value performance by as much as 25%.
After driving around Washington State, amongst huge Douglas Fir trees punctuated with death mills, I mean, paper mills, it's heart-warming to hear that large companies are lining up now more than ever to buy paper made from sustainable forests.
